How to Engage Your Audience with Live Streaming

How to Engage Your Audience with Live StreamingHow to Engage Your Audience with Live Streaming

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be.

The numbers behind live streaming are impressive, and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

What Is Live Streaming?

Live streaming is…

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟHow to Engage Your Audience with Live Streaming

Best Data Visualization Tool Reviews of 2020

The right image convinces a conference room instantly.

Sell that new client, get your boss’s approval, and rally the team behind you. Data visualization tools turn a whole mess of numbers into a crisp image that says it all.

With the right product, you can take command of overwhelming amounts of data to tell a clear and compelling story, while leaving your audience with a visual that resonates long…

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟBest Data Visualization Tool Reviews of 2020

How to Find Paid Social Media Keyword Ideas From Top Hashtags

In the world of digital marketing, content is king. And keywords hold the keys to that kingdom.

They unlock connections to your target market—people who are looking for what you’re trying to sell.

When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success.

Knowing which keywords to use throughout the copy of your campaign can be…

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟHow to Find Paid Social Media Keyword Ideas From Top Hashtags

Reflecting on 10 Years of Building Buffer

Today marks ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture.

Reaching this milestone means a lot for me, and I thought it would be interesting to reflect on each year of the Buffer journey. As you’ll see, things have changed enormously over time, and I could not be more proud of where…

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟReflecting on 10 Years of Building Buffer

How to Create the Best Facebook Cover Photos for Your Business

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it.

Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent:

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟHow to Create the Best Facebook Cover Photos for Your Business

3 Effective SEO Strategies to Beat Competitors in a Competitive Market

Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy.

Chances are the businesses currently dominating your market know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of reputation management.

So, simply having a basic knowledge of SEO won’t cut it.

You need a competitive SEO strategy that’s well-equipped to help your business gain visibility even in the most saturated of markets.

Here are three SEO strategies to help your business outrank your top-performing competitors, put your business on the map, and attract more customers.

1….

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟ3 Effective SEO Strategies to Beat Competitors in a Competitive Market

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Last week on Marketing O’Clock, hosts Greg Finn and Christine “Shep” Zirnheld cover the digital marketing news you missed while eating turkey and hopefully getting such much needed time to relax.

If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.

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Snapchat Pays Content Creators to Use New ‘Spotlight’ Feature

Snapchat’s “Spotlight” feed, aimed at competing with rival TikTok, surfaces 60-second video content for Snapchat users based on topics that they’re interested in.

Snapchat users can submit their snaps to the…

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟGoogle Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

YouTube Algorithm: 6 Questions Answered

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.

The YouTube team published a similar video earlier this month, though its newest video answers an all-new set of questions.

There’s quite a bit of material to go over so let’s get right into it.

Impact of Changing Titles & Thumbnails

If a video isn’t performing well, would it help to change the title and thumbnail? Or would that make the algorithm lose confidence in the video?

YouTube absolutely recommends changing the way a title or thumbnail looks, as…

ΔΙΑΒΑΣΕ ΤΟ ΑΡΘΡΟYouTube Algorithm: 6 Questions Answered